NOC Technology vs. GFI Digital
Which MSP is a better fit?
Both companies are proud to serve St. Louis area businesses, and both have earned real staying power in this market. NOC Technology is a managed IT provider, headquartered in Washington, Missouri, while GFI Digital built its reputation as an office equipment company that later added managed IT as a growing division.
| WHAT TO COMPARE | NOC TECHNOLOGY | GFI DIGITAL |
|---|---|---|
| What gets measured | Fewer support calls over time | No published response time numbers |
| How problems get closed | Root cause analysis and after-action reports | "Same-day service in most areas" |
| Resolution commitment | Published SLAs, and we beat them | Not published |
| Pricing | Published pricing, starts at $125 per user monthly | Pricing and Contracts FAQ published with no figures |
| Guarantee | Written 90 day risk-free guarantee | No published guarantee found |
| Client satisfaction | 97.5% client satisfaction | Not published for IT services specifically |
| Ownership | Independently owned since 2009 | Founder-led, locally-owned since 1999 |
| Compliance credential | CEO is a CMMC Registered Practitioner | No SOC 2, CMMC, or vCIO language found |
| Contract terms | 12 month agreement, right to renew 24 months | Not published on their website |
OUR GOLD STANDARD: SILENT SUCCESS
How Silent Success works
Silent Success is our name for the behind-the-scenes which keeps you from having to call us in the first place.
Prevention.
We watch for the conditions that cause outages and correct them before they reach your team.
Root cause analysis.
When something does break, we find and fix the cause, so the same problem stops coming back.
After-action reports.
After a significant incident you get a written account: what happened, what we changed, and what it prevents.
The results are found in your ticket count.
Support calls go down over time, which means less downtime and issues that stay solved. Behind the scenes, roughly half of all tickets are resolved by automation with human quality review, which helps us scale prevention without adding delay.
What GFI Digital does well
GFI Digital has earned its place in the St. Louis business community over more than 25 years. Founded in 1999 by Bruce Gibbs as a copier dealer, the company has grown into a large regional presence, with 14 locations spanning Missouri, Illinois, and Kentucky. According to an October 2025 MSP Success trade press profile of their CEO, their managed IT division alone employs roughly 110 people, part of a company wide staff of about 350.
For a business that already leases copiers, printers, or other office equipment from GFI Digital, adding managed IT support from the same vendor offers genuine convenience: one point of contact, one relationship, one set of invoices to track. Their scale gives them a sizable technical bench, and their long history in the local market, along with copier industry honors like Pro's Elite 100, the Ricoh Circle of Excellence, and Sharp Platinum Service, has built real credibility with the customers they already serve.
This is a large, capable organization with a loyal customer base and a strong regional footprint across three states. Businesses already working with GFI Digital on copiers or print equipment often find it simple and practical to bring managed IT into that same relationship, and the company's reputation in the print and copier industry, built over a quarter century, speaks for itself.
Where our models differ
Focus
Managed IT is one part of a larger office technology business at GFI Digital. Roughly 70% of GFI Digital's revenue, as reported October 2025, still comes from copiers, print, and other office equipment lines, even with an IT division that is substantial in its own right.
NOC Technology's entire business is managed IT. Every hire, every tool, and every process decision is built around one service line, for one kind of client relationship, with one goal: keeping the computers, networks, and data of the businesses we serve running well.
Transparency
NOC Technology offers published pricing and published resolution SLAs. Publishing these numbers means a prospective client can compare us against any other provider before the first call, and it means we are accountable to the standard we set for ourselves.
GFI Digital's own Pricing and Contracts FAQ section on its website is currently empty, and no published response time or service level numbers appear anywhere on their site. This reflects common practice in the office equipment industry, where pricing has traditionally been handled through a sales process rather than a published rate card.
Independent proof
Third party review evidence specific to GFI Digital's IT service is thin. Their Google reviews lean toward copier and lease service experiences rather than managed IT support, and no listing for GFI Digital was found on Clutch or UpCity, two of the more common platforms buyers use to research an IT provider's track record.
NOC Technology measures satisfaction directly and publishes the number: 97.5% client satisfaction. When you are choosing a partner for something as important as your network and your data, ask every candidate for evidence you can verify yourself: a specific, current satisfaction figure, a client reference you can call this week, and a written commitment on response and resolution.
Compliance depth
No SOC 2, CMMC, or vCIO language appears on GFI Digital's website, and their certifications page lists vendor product badges rather than compliance credentials.
NOC Technology's CEO, Jon Lober, is a CMMC Registered Practitioner, a credential earned specifically to support businesses navigating Department of Defense supply chain requirements. NOC also works with clients across regulated and compliance-sensitive fields, including
medical and
dental practices,
law firms,
CPA firms,
wealth management firms, and
manufacturers, where audit trails, access controls, and documentation matter as much as uptime.
When GFI Digital might be the better fit
You want one vendor handling copiers, print, AV, phones, and IT under a single relationship, with one invoice and one account team to call.
Your business operates across state lines and values a provider with physical locations in all three states.
You prefer working with a large, established local institution with more than 25 years of regional history and a sizable technical bench to draw from.
When NOC Technology is the better fit
You want a provider whose entire business, every hire and every tool, is built around IT, with no other product or service line competing for attention.
You want upfront pricing and SLAs, so you know the real numbers before you commit.
You want prevention built into your support model.
Your business operates in a regulated field and you want a provider whose leadership carries a specific compliance credential.
Our guarantee
Every new client also gets our full written guarantee:
Try us risk-free for 90 days. Not happy? We'll refund your previous month's service costs, facilitate your move to another MSP, and hand over every piece of documentation we've compiled.
Evaluate the work
Want to see what a long term, IT only partnership looks like in practice? Our case study, Future-focused IT Strategy, walks through how one St. Louis area client moved from reactive fixes to a proactive, prevention first technology plan built around their long range business goals. It covers the planning process, the milestones along the way, and what changed for their team day to day once the plan was in place.
FAQs
Is GFI Digital a copier company or an IT company?
GFI Digital was founded in 1999 as a copier dealer, and print and copier services still make up the majority of its business today. According to an October 2025 MSP Success trade press profile of their CEO, managed IT contributes about $40 million of the company's roughly $140 million in total revenue and is growing quickly. GFI Digital is accurately described as an offi ce technology company with a real and growing managed IT division. Their own CEO has said the IT business runs as its own operation, with dedicated IT engineers rather than repurposed copier staff.
How do I evaluate a provider when there aren't many public reviews of their IT service?
Ask for what a review would normally tell you: recent client references you can call, a written service level commitment, and satisfaction data the provider is willing to share directly. Check out our list of 10 Questions You Should Ask Your IT Provider(including us!).
How does GFI Digital's pricing compare with NOC Technology's?
GFI Digital does not publish pricing for its managed IT services, and the Pricing and Contracts section of its own FAQ page is currently empty.
NOC Technology offers published pricing, starting at $125 per user, per month, so you can see where costs start before you ever pick up the phone. Final numbers still depend on your environment with any provider.
Does bundling print and IT with one vendor save money?
It can, and for some businesses the convenience of one invoice and one point of contact is worth a great deal. Nobody outside GFI Digital can verify actual savings without itemized numbers, since the company does not publish IT pricing separately from its print, copier, and lease lines. Before you bundle, ask any vendor for line item pricing that separates managed IT from print and lease costs, so you can compare it directly against a dedicated IT only quote like the one on our pricing page.
What does switching to NOC Technology involve, and what happens if it doesn't work out?
Transitioning your IT starts with a technology assessment so we understand your current environment, followed by an onboarding plan built around your business.
